Finding Her: Graphic Design Campaign Against Gender Disparity in Egypt

The Japanese illustration duo IC4Design, in collaboration with marketing agency DDB, created the Finding Her campaign for UN Women Egypt. The project consists of a series of posters depicting crowded workplaces—a parliament, an aerospace base, and a pharmaceutical industry—where only one woman is hidden among hundreds of male figures. The visual metaphor highlights gender disparity in the Egyptian labor market, where women remain largely invisible. The campaign uses bright colors and intricate details to challenge viewers to spot the lone female presence, making the abstract issue of gender inequality tangible. UN Women Egypt supports local authorities, government agencies, and independent organizations to combat violence against women, promote safety, equal rights, education, and employment. The initiative leverages graphic design as a tool for social change, aiming to reshape collective values and dynamics through creative communication.