Field Studies Flora Founder Alex Crowder Launches Gardening Tool Line

Alex Crowder, the founder of Field Studies Flora, a floral studio in Brooklyn, has introduced a new range of gardening tools designed to enhance accessibility in floristry. This collection features woven foraging baskets, developed in partnership with Erin Pollard from Underwater Weaving Studio, along with leather holsters and waxed cotton aprons made by Samuel Snider, plus Crowder's preferred Japanese shears. Available for purchase online, these tools reflect Crowder's commitment to hyperlocal and hyperseasonal sourcing, focusing on a 200-mile radius around New York City. Her clientele includes notable names like MoMA, Kallmeyer, and Roman and Williams. Crowder's floral installations are termed "interventions," and her sustainable practices involve regular farm visits to ensure transparency regarding pesticide use, akin to farm-to-table initiatives. Her journey began in the Ozarks, where she cultivated a strong bond with nature, later studying graphic design at the University of Missouri and working in advertising before establishing Field Studies Flora in late 2020.