Fiac 2007: Art Market Parallels with the Dot-Com Bubble
The 2007 Fiac art fair took place from October 18-22 at the Grand Palais and Cour carrée du Louvre, prompting discussions about the art market's expansion in relation to the dot-com bubble. Marc Spiegler, who would later become co-director of Art Basel, wrote an essay inspired by his March 2006 presentation at the Stedelijk Museum. He highlighted the swift escalation in the art market and the uncertainty surrounding valuations, referencing the $2 million E*Trade Super Bowl advertisement and the emergence of online firms like Boo.com. Prices for young artists surged, with Chelsea dealers claiming '20,000 dollars is the new 10,000.' Spiegler cautioned against insider manipulation and mentioned art investment funds such as the Fine Art Fund, asserting that a market correction wouldn’t halt growth, pointing to Amazon, eBay, and Google as enduring entities. The dossier also included Belgian collectors and a residence designed by architect Rudy Ricciotti for Jeannine and Yves Le Goff in Marseille.
Key facts
- Fiac 2007 took place October 18-22 at Grand Palais and Cour carrée du Louvre.
- Marc Spiegler, then a Zurich-based journalist, became co-director of Art Basel in summer 2008.
- Spiegler's essay was based on his March 2006 talk at Stedelijk Museum Amsterdam's 'Art + Money' symposium.
- E*Trade's Super Bowl ad with a chimpanzee cost $2 million.
- In Chelsea, dealers said '20,000 dollars is the new 10,000' for emerging artists.
- Eli Sudbrack's 'Assume Vivid Astro Focus' installation sold for $600,000 at the 2004 Whitney Biennial.
- The Fine Art Fund resold an unfinished work at 40% profit in 2005.
- The dossier included profiles of Belgian collectors and a house by Rudy Ricciotti for Jeannine and Yves Le Goff.
Entities
Artists
- Eli Sudbrack
- Richard Long
- Mona Hatoum
- Kai Althoff
- Marcel Dzama
- Wilhelm Sasnal
- Tal R
- Andy Warhol
- Jackson Pollock
- Rudy Ricciotti
Institutions
- Fiac
- Grand Palais
- Cour carrée du Louvre
- Stedelijk Museum Amsterdam
- Whitney Museum
- Art Basel
- Art Basel Miami
- Armory Show
- N.A.D.A.
- Fine Art Fund
- Apple
- Microsoft
- America Online
- Time Warner
- Boo.com
- E*Trade
- Amazon
- eBay
- Sony
- General Motors
Locations
- Paris
- France
- Zurich
- Switzerland
- Amsterdam
- Netherlands
- New York
- United States
- Chelsea
- Miami
- London
- United Kingdom
- Beijing
- China
- Leipzig
- Germany
- Marseille
- Chicago
Sources
- artpress —