Fenwick Launches First Brand Campaign 'Quiet No More'

Fenwick, the British department store chain, has launched its first-ever brand campaign titled 'Quiet No More', running from 18 September 2023 across the UK. The campaign features billboards at locations including Old Street Roundabout, Edinburgh Picardy Place, and Dalston Junction, along with underground station takeovers and public transport ads. Shot by photographers Estevez + Belloso and Ana Paganini, the campaign uses raw, energetic imagery and provocative statements. Mia Fenwick, CMO, described it as a 'monumental moment' for the traditionally discreet brand. Creative direction was handled by Hank Park of London-based agency MMBP Associates. A pop-up in Fenwick stores offers limited-edition T-shirts with slogans like 'Quiet No More', 'Unquiet Luxury', and 'Wear Something with Volume' for £30, each including a free tote bag. The campaign aims to attract a new generation seeking authentic brands.