ARTFEED — Contemporary Art Intelligence

Fenix Museum Acquires Rare Art Deco Poster at Auction

market-auction · 2026-05-23

Fenix, the art museum focused on migration, has acquired an iconic Art Deco poster of the Rotterdamsche Lloyd at the May auctions of Venduhuis Rotterdam. The poster, designed by J.A.W. von Stein (1896–1965) and titled Rotterdamsche Lloyd Java Sumatra, dates from 1931 and is the rare large version measuring 110.5 x 63.2 cm. Multiple versions of the design exist in various sizes and language editions, but the original is well known through thousands of later reproductions. The acquisition highlights the golden age of ocean liners in the 1930s, when shipping companies competed with seductive posters by famous designers like A.M. Cassandre, whose works for the Holland America Line are noted.

Key facts

  • Fenix is an art museum about migration.
  • The poster was purchased at Venduhuis Rotterdam during May auctions.
  • The poster is an Art Deco design by J.A.W. von Stein.
  • Title of the poster: Rotterdamsche Lloyd Java Sumatra.
  • The poster dates from 1931.
  • Dimensions: 110.5 x 63.2 cm (rare large version).
  • Multiple versions exist in different sizes and language editions.
  • The 1930s were a golden age for large ocean liners.

Entities

Artists

  • J.A.W. von Stein
  • A.M. Cassandre

Institutions

  • Fenix
  • Venduhuis Rotterdam
  • Rotterdamsche Lloyd
  • Holland America Line

Locations

  • Rotterdam

Sources