Fendi Studios exhibition opens Rome Film Fest at Palazzo della Civiltà Italiana

Fendi has opened the Rome Film Festival with 'Fendi Studios', an immersive exhibition at Palazzo della Civiltà Italiana (until March 25, 2018) that explores the maison's long relationship with cinema. The show highlights how Roman fashion, rooted in artisanal craftsmanship rather than standardized production, has been shaped by the film industry since Cinecittà opened in the late 1930s. Key costume designers like Piero Tosi, Gabriella Pescucci, and Milena Canonero have worked with Fendi's fur ateliers to create costumes for directors including Luchino Visconti, Federico Fellini, Mauro Bolognini, Sofia Coppola, and Wes Anderson. Silvia Venturini Fendi notes that the Fendi sisters collaborated on revolutionary projects with these designers. The exhibition features set-like scenes where visitors can interact with iconic pieces, including furs worn by Gwyneth Paltrow in 'The Royal Tenenbaums', Tilda Swinton in 'The Grand Budapest Hotel', and Madonna in 'Evita'. A digital experience and a cinema screening films significant to Fendi's history complement the show. The event underscores Rome's unique fashion heritage as the city redefines its fashion system.