Felipe Ibáñez Publishes 'Germinal' on Guerrilla Design Ethics and Action

Felipe Ibáñez has unveiled 'Germinal, Diseño de guerrilla,' positioning design as an essential ethical instrument rather than merely a service shaped by market demands. The book contends that design has forfeited its moral aspect, serving instead as a conduit for outside influences. With a rich background in graphic design, education, and activism, Ibáñez offers 'Germinal' as a resource for designers seeking to make impactful changes. It includes a prologue by Norberto Chaves and an epilogue by María Ledesma. Rooted in his two decades of experience, including the 2016 revival of Taller de Acción Gráfica, Ibáñez underscores the importance of ethical choices in design. He will be signing books at a Sant Jordi event in Barcelona on April 23, engaging with thinkers like McLuhan and Pope Francis on topics such as information overload.