Fattobene's Italian Design Icons Pop-Up at MoMA NYC

Fattobene, an Italian archive and e-commerce platform founded in 2005 by journalist Anna Lagorio and photographer Alex Carnevali, has launched a pop-up store at MoMA's design boutique in Soho, New York. The pop-up features 150 curated items from the archive, including historic brands like Amarena Fabbri, Coccoina glue, Martelli licorice, and Tre Spade pepper mills, as well as anonymous prototypes rebranded under the Fattobene Collection. The temporary store runs until September 29, 2019, offering affordable prices and a wide range of nostalgic objects that reflect Italian everyday culture. The archive itself is a continuous collection of 'Italian Everyday Archetypes'—objects that have existed for generations, sourced from across Italy. The pop-up aims to introduce these design icons to an international audience, celebrating the elegance, simplicity, and quality of Italian packaging and products.