FAST Studio's Restrained Packaging for Badass Beauty Skincare
FAST Studio, led by Hessein Yousef in Cairo, designed the packaging identity for Badass Beauty, a skincare line targeting working Egyptian women. The design relies on a bold sans-serif wordmark and generous negative space on cream and bone-white substrates, with minimal color shifts across product variants. The studio's restraint—avoiding graphic flourishes—lets the provocative name speak for itself. The project was featured on Behance.
Key facts
- FAST Studio is based in Cairo.
- Hessein Yousef leads FAST Studio.
- Badass Beauty is a skincare line for working Egyptian women.
- The packaging uses a sans-serif wordmark on cream and bone-white backgrounds.
- Color shifts are minimal across the product range.
- The design emphasizes proportion and negative space.
- The project was published on Behance.
- The brand name is intentionally provocative.
Entities
Artists
- Hessein Yousef
Institutions
- FAST Studio
- Behance
Locations
- Cairo
- Egypt