Fashion Week 2021: Sustainability Claims vs. Reality Across NY, London, Milan, Paris
Fashion weeks resumed in-person events in 2021, yet challenges related to sustainability persist. Research indicates that 60% of Millennials and Gen Z prioritize eco-friendliness, with 68% of Italians viewing it as essential. At the IUCN World Conservation Program, Antoine Arnault from LVMH and Marie-Claire Daveu of Kering emphasized the luxury sector's dependence on nature. The Fédération de la Haute Couture et de la Mode engaged PwC to evaluate environmental effects. Copenhagen Fashion Week set minimum standards in January 2021, which will become mandatory by 2023. During the fashion weeks in New York, London, Milan, and Paris, few brands made impactful strides, with Collina Strada's Brooklyn Grange show, Gabriela Hearst's sustainable partnerships, and Kering's fur ban standing out. Only 7 of 204 appointments were classified as 'virtuous' by CNMI.
Key facts
- Gen Z and Millennials will represent 60% of the luxury market by 2025.
- BlackRock analysis indicates sustainability is increasingly important to investors.
- Censis survey: 68% of Italians consider sustainability a priority.
- Fédération de la Haute Couture et de la Mode hired PwC to measure environmental impacts.
- Copenhagen Fashion Week piloted minimum sustainability standards from January 2021.
- Out of 204 Milan Fashion Week appointments, only 7 were considered 'virtuous' by CNMI.
- Kering banned fur from all its collections.
- Marine Serre uses 45% regenerated and 45% recycled materials in her collections.
Entities
Artists
- Hillary Taymour
- Gabriela Hearst
- Jonathan Anderson
- Juergen Teller
- Paula Sello
- Alissa Aulbekova
- Tiziano Guardini
- Gilberto Calzolari
- Diletta Cancellato
- Francesco Risso
- Rushemy Botter
- Lisi Herrebrugh
- Dries Van Noten
- Marine Serre
- Antoine Arnault
- Marie-Claire Daveu
- Greta Thunberg
- Pope Francis
- Mario Draghi
Institutions
- BlackRock
- Censis
- IUCN World Conservation Program
- LVMH
- Kering
- Fédération de la Haute Couture et de la Mode
- Pricewaterhouse Coopers
- Copenhagen Fashion Week
- Camera Nazionale della Moda Italiana (CNMI)
- Brooklyn Grange
- Brooklyn Navy Yard
- Manos del Uruguay
- Madres & Artesanas Tex
- Chloé
- Richemont
- DHL
- La Permanente
- Marni
- Fendi
- Parley for the Oceans
- Youth4Climate
- COP26
- Fridays for Future
- Artribune
Locations
- New York
- United States
- London
- United Kingdom
- Milan
- Italy
- Paris
- France
- Marseille
- Copenhagen
- Denmark
- Brooklyn
- Uruguay
- Bolivia
- Curaçao
- Netherlands