Fashion Takes Center Stage at Paris 2024 Olympics
With the Paris 2024 Olympics on the horizon, the opening ceremony scheduled for July 26 along the Seine has sparked conversations about the uniforms for national teams, highlighting the intersection of fashion and the Games. The connection is underscored by LVMH's substantial €150 million sponsorship. Mongolia's eye-catching outfits, crafted by Michel&Amazonka's Michel, Amazonka, and Munkhjargal Choigaalaa, showcase traditional motifs. France's attire, designed by Carine Roitfeld for Berluti, includes tracksuits and sneakers in the national colors. The USA's formal wear by Ralph Lauren features jackets in blue, white, and red. Italy collaborates with Emporio Armani for embroidered hoodies, while Haiti's Stella Jean incorporates designs from painter Philippe Dodard. The Netherlands opts for 1980s-style tracksuits by The New Originals, and Ireland's LW Pearl and Cariuma design for various nations.
Key facts
- Paris 2024 Olympics opening ceremony on July 26 along the Seine.
- LVMH invested approximately €150 million as a sponsor.
- Mongolia's uniforms designed by Michel&Amazonka founders Michel Choigaalaa, Amazonka Choigaalaa, and CEO Munkhjargal Choigaalaa.
- Michel&Amazonka also designed uniforms for 2022 Beijing Winter and 2020 Tokyo Summer Olympics.
- France's uniforms by LVMH-owned Berluti, designed by Carine Roitfeld.
- USA's uniforms by Ralph Lauren.
- Italy's uniforms by Emporio Armani, partnership confirmed through 2026 Milan-Cortina Winter Olympics.
- Haiti's uniforms by Stella Jean, featuring artwork by Philippe Dodard and chambray fabric.
- The Netherlands' uniforms by The New Originals, founded in Amsterdam in 2015.
- Ireland's uniforms by LW Pearl by Laura Weber.
- Cariuma designed kits for Netherlands, Portugal, and Slovakia.
Entities
Artists
- Michel Choigaalaa
- Amazonka Choigaalaa
- Munkhjargal Choigaalaa
- Carine Roitfeld
- Stella Jean
- Philippe Dodard
- Laura Weber
- Giorgio Armani
Institutions
- LVMH
- Berluti
- Vogue Paris
- Ralph Lauren
- Emporio Armani
- Michel&Amazonka
- The New Originals
- LW Pearl
- Cariuma
- Artribune
Locations
- Paris
- France
- Seine
- Mongolia
- Beijing
- China
- Tokyo
- Japan
- USA
- Italy
- Haiti
- Netherlands
- Amsterdam
- Portugal
- Slovakia
- Milan
- Cortina