Fashion sustainability initiatives: AI, petitions, and EU regulations in 2024

The EU Parliament approved the Green Claims Directive on March 12, 2024, and a revision of the Waste Framework Directive for textiles on March 13, targeting greenwashing and extended producer responsibility. Public Eye and Abiti Puliti delivered a petition with over 26,000 signatures to Inditex CEO Oscar Garcia Maceiras, urging Zara to stop air freight. Fashion Revolution Week ran from April 15 to 24, 2024, marking its 10th anniversary with the first Mend In Public Day in London on April 20. Atelier Riforma patented Re4Circular, an AI tool for automatic cataloging of post-consumer garments, available at Green Pea in Turin. Lottozero in Prato opened its library to the public, holding nearly 900 volumes on fashion, textile art, and design. Movimento Moda Responsabile launched monthly webinars on traceability, transparency, and eco-design, with a campaign against fast fashion by RUFA students. Women in Action, a LifeGate Way program with Ventive, selected seven female-led startups for acceleration. The EU-funded Tecofash e-learning platform on circular fashion was created by partners from Italy, Spain, Greece, Poland, and Lithuania.