Fashion Industry's 2024 Cultural Infiltration and Creative Stagnation
In 2024, the fashion sector aimed for cultural significance through various collaborations. Miu Miu provided complimentary editions of Sibilla Aleramo's 1906 feminist work, A Woman, and Alba De Céspedes's 1952 novel, Forbidden Notebook. Prada's Autumn Winter 2024 campaign showcased Miranda July, while Valentino lent support to the International Booker Prize. Burberry backed the British pavilion at the Venice Biennale, and Loewe featured Van Gogh and Mozart designs on their clothing. Kaia Gerber's book club explored works by Virginie Despentes and Djuna Barnes. Yves Saint Laurent initiated a production division for films at Cannes. The Met Gala's theme was inspired by J.G. Ballard. Creative stagnation was noted, with Alessandro Michele joining Valentino, and Jonathan Anderson received Designer of the Year at the 2024 Fashion Awards. Independent labels faced challenges, and climate pledges were diminished.
Key facts
- Miu Miu gave away free copies of feminist novels by Sibilla Aleramo and Alba De Céspedes in 2024.
- Prada's Autumn Winter 2024 campaign included a phone line with Miranda July.
- Valentino sponsored the International Booker Prize ceremony in 2024.
- Burberry sponsored the British pavilion at the Venice Biennale.
- Loewe printed Van Gogh paintings and Mozart portraits onto feathered tops.
- Kaia Gerber's book club hosted conversations on Virginie Despentes and Djuna Barnes.
- Yves Saint Laurent took films by Jacques Audiard and David Cronenberg to Cannes.
- The Met Gala's 2024 theme was based on a J.G. Ballard short story.
- John Galliano staged a Margiela Artisanal show under Pont Alexandre III in Paris.
- Charli XCX shaped 2024's fashion aesthetic with a post-Balenciaga, post-Westwood style.
- Alessandro Michele was appointed creative director of Valentino in March 2024 after leaving Gucci.
- Jonathan Anderson won Designer of the Year at the 2024 Fashion Awards and signed with United Talent Agency.
- Matches collapsed amid e-commerce struggles in 2024.
- Fashion labels rolled back climate and diversity commitments in 2024.
- The industry supported Ukraine after Russia's invasion but remained silent on Israel's actions in Gaza.
- Digital retailer Lyst ranks brands quarterly based on being 'hottest.'
- Sean McGirr and Maximilian Davis were appointed creative directors at McQueen and Ferragamo from obscurity.
- Angela Carter's 1967 essay noted fashion's survival through mutability.
Entities
Artists
- Sibilla Aleramo
- Alba De Céspedes
- Miranda July
- Kaia Gerber
- Virginie Despentes
- Djuna Barnes
- Jacques Audiard
- David Cronenberg
- J.G. Ballard
- John Galliano
- Zendaya
- Kim Kardashian
- Charli XCX
- Alessandro Michele
- Sean McGirr
- Maximilian Davis
- Jonathan Anderson
- Luca Guadagnino
- Alexander McQueen
- Jean-Paul Gaultier
- Olivier Theyskens
- Angela Carter
Institutions
- Miu Miu
- Prada
- Valentino
- International Booker Prize
- Burberry
- Venice Biennale
- Loewe
- Yves Saint Laurent
- Cannes
- Met Gala
- Margiela
- The Row
- Mugler
- Balenciaga
- Westwood
- Matches
- Gucci
- Chanel
- Dior
- Fendi
- Lyst
- McQueen
- Ferragamo
- Fashion Awards
- JW Anderson
- LVMH
- United Talent Agency
Locations
- Rome
- Italy
- Paris
- France
- Venice
- Cannes
- Ukraine
- Russia
- Gaza
- Palestine