Fashion Industry Faces Paradigm Shift Amid Tariffs, War, and Sustainability Crisis
The fashion sector worldwide is grappling with challenges stemming from tariffs, geopolitical tensions, and a sales decline lasting 24 months. Notable upcoming events feature men's fashion in Paris until June 29, Couture from July 7 to 10, and women's fashion in Milan and Paris from September 20 to October 7. The industry is in disarray, particularly following François-Henri Pinault's exit from Kering, with Luca de Meo stepping in as his successor. Brands are now prioritizing cultural prestige, sports, and sustainability initiatives. Cultural prestige encompasses art and cinema, while the sports angle is highlighted by the Roland Garros final, viewed by 5 million Italians. Sustainability projects include Chanel's Nevold launch, investing €50–80 million in waste management, amidst concerns over fast fashion's environmental impact.
Key facts
- Men's wear presentations in Paris until June 29, Couture July 7–10, women's wear Milan and Paris September 20–October 7.
- Fashion sales have been declining for at least 24 months.
- François-Henri Pinault left Kering, replaced by Luca de Meo from automotive.
- Brands are focusing on cultural prestige, sport, and sustainability as new paradigms.
- Roland Garros final attracted 5 million Italian viewers; Gucci, Nike, Rolex, Lacoste featured.
- LVMH became global partner of Formula 1 in 2025, involving Louis Vuitton, Moët Hennessy, TAG Heuer.
- Louis Vuitton dresses Real Madrid football and basketball stars.
- FIFA launched FIFA 1904 apparel line on January 16.
- Chanel launched Nevold in November with €50–80 million investment for waste recycling.
- Ferrari presents clothing line during Milan Fashion Week.
Entities
Artists
- Jannik Sinner
- Carlos Alcaraz
- Dustin Hoffman
- Spike Lee
- Eddie Redmayne
- Cooper Koch
- Natalie Portman
- Pharrell Williams
- Bernard Arnault
- Andre Agassi
- George Russell
- Antoine Dupont
- François-Henri Pinault
- Luca de Meo
Institutions
- Kering
- Gucci
- Nike
- Rolex
- Lacoste
- LVMH
- Louis Vuitton
- Moët Hennessy
- TAG Heuer
- Ferrari
- FIFA
- Chanel
- Nevold
- Real Madrid
- Mercedes
- Artribune
- Amazon
Locations
- Paris
- France
- Milan
- Italy
- New York
- United States
- China
- Middle East
- Israel
- Iran
- Europe
- Cernobbio
- Sicily