Fashion houses reshuffle creative directors in 2025 amid market turbulence

In 2025, major luxury groups Chanel, LVMH, Kering, and Prada have announced a series of creative director changes, responding to market pressures and shifting consumer paradigms. Matthieu Blazy, formerly of Bottega Veneta, will debut at Chanel in September 2025, with speculation about a men's line launch. At LVMH, Jonathan Anderson leaves Loewe to replace Kim Jones at Dior, debuting June 27; Jack McCollough and Lázaro Hernandez (Proenza Schouler) take over Loewe, debuting September 29; Michael Rider replaces Hedi Slimane at Celine, debuting July 6. At Kering, Demna Gvasalia moves to Gucci, Pier Paolo Piccioli to Balenciaga, and Louise Trotter to Bottega Veneta (Milan Fashion Week, September 23). Gucci sales fell from €10.5 billion (2022) to €7.7 billion (2024), with a 25% drop in Q1 2025. Prada Group acquired Versace for €1.83 billion on April 10, 2025; Dario Vitale (ex-Miu Miu) debuts in September. Prada Group 2024 revenues reached €5.4 billion (+17%), with Miu Miu up 93%. The reshuffles reflect a volatile market: Kering revenues fell 12% in 2024 to €17.19 billion, while LVMH fashion and leather goods sales dropped 5% in Q1 2025.