Fashion Films Take Center Stage at Milan and Paris Fashion Weeks

Fashion Weeks in Milan and Paris, wrapping up in late September and early October 2025, experienced a notable shift towards fashion films instead of conventional runway presentations. Kicking off Milan Fashion Week on September 23, Demna Gvasalia unveiled 'The Tiger,' a 30-minute short directed by Spike Jonze and Halina Reijn for Gucci. Dolce & Gabbana showcased Meryl Streep reprising her role as Miranda from 'The Devil Wears Prada.' At Fondazione Prada, Alejandro G. Iñárritu curated 'Sueno Perro.' Trussardi presented 'The Gentle Society,' a short film by Simone Yang. On October 2, J.W. Anderson introduced his inaugural women’s collection for Dior, accompanied by a horror film from Adam Curtis. Brunello Cucinelli announced 'Brunello un visionario garbato' for December 2025, while the article explores the evolution of fashion films dating back to the 1950s.