ARTFEED — Contemporary Art Intelligence

Fashion Embraces Patina in Age of Instant Gratification

other · 2026-06-01

In an era of instant availability, fashion is rediscovering the value of patina. Olivier Saillard, a fashion historian and curator, explores this shift in an article for Süddeutsche Zeitung. The piece argues that as everything becomes immediately accessible, items lose their allure, prompting a return to appreciating wear and history in clothing. Saillard's perspective highlights a cultural move away from disposable fashion toward garments that age gracefully, gaining character over time.

Key facts

  • Fashion is experiencing a return to patina.
  • Olivier Saillard is a fashion historian and curator.
  • The article was published in Süddeutsche Zeitung.
  • Instant availability reduces the appeal of items.
  • Patina refers to the wear and history in clothing.
  • The shift moves away from disposable fashion.
  • Garments that age gracefully are gaining value.
  • The trend reflects a broader cultural change.

Entities

Artists

  • Olivier Saillard

Institutions

  • Süddeutsche Zeitung

Sources