Fashion embraces blockchain and digital twins for sustainability
The fashion industry is leveraging technology to address environmental concerns and meet consumer demand for transparency. Nearshoring and digital product passports, enabled by blockchain, are key strategies for traceability. At the 22nd Milano Fashion Global Summit 2023, Francesco Pieri, Managing Director of Temera, emphasized that serious sustainability policies require traceability. The Monitor for Circular Fashion, with scientific partner SDA Bocconi's Sustainability Lab and Enel providing KPIs, promotes circular business models. Its 2023 results showed improved brand reputation and consumer loyalty, but cited high costs and infrastructure gaps as obstacles. Digital twins and 3D digital fabrics further reduce environmental impact by replacing physical samples. Giulia Bracaloni reports for Artribune.
Key facts
- Francesco Pieri spoke at the 22nd Milano Fashion Global Summit 2023.
- Pieri is Managing Director of Temera, a leader in production process traceability.
- Blockchain enables shared, immutable data records for product traceability.
- Monitor for Circular Fashion is an annual project promoting circular business models.
- SDA Bocconi's Sustainability Lab is the scientific partner for Monitor for Circular Fashion.
- Enel provides expertise for formulating circularity KPIs.
- 2023 Monitor for Circular Fashion results showed improved brand reputation and consumer loyalty.
- Digital twins and 3D digital fabrics are technological steps toward circular fashion.
Entities
Institutions
- Temera
- Milano Fashion Global Summit
- SDA Bocconi
- Sustainability Lab
- Enel
- Monitor for Circular Fashion
- Artribune
Locations
- Milan
- Italy