Fashion Brands Take Over Milan Design Week 2026 with Immersive Installations
During Milan Design Week 2026, fashion brands emphasized immersive experiences. Louis Vuitton presented 'Objets Nomades' in a palazzo, showcasing Estudio Campana's 'Cabinet Kaleidoscope' and the 'Cocoon Dichroic' chair. Gucci honored its 105-year legacy with tapestry wall hangings at Chiostri di San Simpliciano. At its headquarters, Jil Sander unveiled 'Reference Library,' featuring 60 works from creatives like Celine Song. Hermès displayed equestrian-themed items at La Pelota. Marni's three-month residency at Pasticceria Cucchi included striped awnings. Valextra's 'Soft & Tender Topographies' showcased inflatables in flagship windows. The Prada Frames symposium centered on image creation. Iconic pieces were revisited by Armani/Casa, while Bottega Veneta featured Kwangho Lee's leather light installation. Issey Miyake introduced recycled pleating paper furniture, and Loro Piana launched 'Studies, Chapter 1: On the Plaid.' Gustav Craft won Fendi's Design Prize for his 'Via' collection.
Key facts
- Louis Vuitton presented 'Objets Nomades' in a Milanese palazzo with Estudio Campana's 'Cabinet Kaleidoscope'.
- Gucci displayed 12 tapestry-inspired wall hangings at Chiostri di San Simpliciano, including a depiction of Demna.
- Jil Sander opened 'Reference Library' with 60 books chosen by creatives including Celine Song and Rirkrit Tiravanija.
- Hermès exhibited 'Collections for the Home' at La Pelota with equestrian-themed objects.
- Marni took over Pasticceria Cucchi for a three-month residency with striped awnings and custom tableware.
- Valextra collaborated with Objects of Common Interest on 'Soft & Tender Topographies' installation.
- Prada Frames symposium at Santa Maria delle Grazie focused on image making and machine vision.
- Armani/Casa showcased archival icons and new editions at its Corso Venezia flagship.
- Bottega Veneta featured Kwangho Lee's leather light installation at its flagship boutique.
- Issey Miyake presented furniture made from recycled pleating paper in collaboration with Ensamble Studio.
- Loro Piana launched 'Studies, Chapter 1: On the Plaid' with 24 plaids.
- Fendi hosted its inaugural Design Prize, won by Gustav Craft for 'Via' collection.
- Tod's created limited-edition 'Gommino' shoes inspired by Joe Colombo, Gaetano Pesce, Michele De Lucchi, and Castiglioni brothers.
- JW Anderson collaborated with basket weaver Eddie Glew for handbags.
- Ralph Lauren Home unveiled 'Saddlebrook' and 'Sterling Square' collections at Palazzo Ralph Lauren.
Entities
Artists
- Demna
- Simone Bellotti
- Celine Song
- Rirkrit Tiravanija
- Estudio Campana
- Géraldine Gonzalez
- Noé Duchaufour-Lawrance
- Korakot Aromdee
- Vasana Saima
- Alice Rawsthorn
- Gio Ponti
- Giorgio Armani
- Kwangho Lee
- Louise Trotter
- Satoshi Kondo
- Ensamble Studio
- Patricia Urquiola
- Joseph Grima
- Gustav Craft
- Toan Nguyen
- Ceriani Szostak Lewis Kemmenoe
- Maria Grazia Chiuri
- Joe Colombo
- Gaetano Pesce
- Michele De Lucchi
- Achille Castiglioni
- Pier Giacomo Castiglioni
- Eddie Glew
- Jonathan Anderson
- Ralph Lauren
- Scarlett Conlon
Institutions
- Hermès
- Ralph Lauren Home
- Louis Vuitton
- Gucci
- Valextra
- Marni
- Jil Sander
- Studioutte
- Objects of Common Interest
- Bar Basso
- Pasticceria Cucchi
- RedDuo Studio
- Wallpaper*
- Dior
- Prada
- Formafantasma
- Armani/Casa
- Bottega Veneta
- Issey Miyake
- Issey Miyake Studio
- Loro Piana
- Dimorestudio
- Fendi
- Fendi Casa
- Alcova
- Tod's
- Memphis Milano
- Brionvega
- JW Anderson
- Loewe
- The Guardian
- The Observer
- British Vogue
Locations
- Milan
- Italy
- La Pelota
- Chiostri di San Simpliciano
- Montenapoleonte boutique
- Via Manzoni
- Pasticceria Cucchi
- Milanese palazzo
- Palazzo Landriani
- Granville
- Murano
- Santa Maria delle Grazie
- Milano Centrale
- Corso Venezia
- Pantelleria
- New York
- Paris
- Rome
- Staffordshire
- Palazzo Ralph Lauren
- Saddlebrook
- Sterling Square
- New York City
- London