Fashion brands deepen ties with cinema, literature, and art in 2024
In 2024, luxury fashion labels sought to stay culturally relevant by engaging in collaborations with the realms of cinema and literature. Kering's Saint Laurent Productions was responsible for three films showcased at Cannes 2024: 'Parthenope' by Paolo Sorrentino, 'The Shrouds' directed by David Cronenberg, and Jacques Audiard's 'Emilia Pérez,' with costume design contributions from Anthony Vaccarello. J.W. Anderson of Loewe created costumes for Luca Guadagnino's films 'Queer' and 'Challengers.' In February 2024, LVMH introduced 22 Montaigne Entertainment. Erdem Moralioglu's collection drew inspiration from Radclyffe Hall's 'The Well of Loneliness,' while Miu Miu established the 'Writing Life' literary club in April 2024, the same month Valentino collaborated with the International Booker Prize. This trend coincides with a decrease in runway shows, as Paris Fashion Week in January 2025 featured only 38 presentations, a drop from 41 in 2024.
Key facts
- Saint Laurent Productions produced three films presented at Cannes 2024: 'Parthenope,' 'The Shrouds,' 'Emilia Pérez'.
- Anthony Vaccarello has been creative director of Saint Laurent since 2015.
- J.W. Anderson designed costumes for Luca Guadagnino's 'Queer' and 'Challengers'.
- Loewe's parent LVMH launched 22 Montaigne Entertainment in February 2024.
- Miu Miu's 'Writing Life' club launched during Salone del Mobile in April 2024.
- Valentino partnered with the International Booker Prize in April 2024.
- Saint Laurent opened 'Babylon' bookstore in Paris in February 2024.
- Paris Fashion Week January 2025 has 38 shows and 30 presentations, down from 41 and 32 in 2024.
Entities
Artists
- Luca Guadagnino
- J.W. Anderson
- Anthony Vaccarello
- Paolo Sorrentino
- David Cronenberg
- Jacques Audiard
- Fabrice Du Welz
- Pedro Almodovar
- Jean-Luc Godard
- Abel Ferrara
- Wong Kar-wai
- Gaspar Noè
- Bret Easton Ellis
- Erdem Moralioglu
- Radclyffe Hall
- Mary Shelley
- Virginia Woolf
- Sibilla Aleramo
- Alba De Céspedes
- Jane Austen
- Pier Paolo Pasolini
- Catherine Deneuve
- Aldo Premoli
Institutions
- Saint Laurent Productions
- Kering
- Loewe
- LVMH
- 22 Montaigne Entertainment
- Miu Miu
- Valentino
- International Booker Prize
- Le Bon Marché
- Babylon
- Tribeca Film Festival
- Festival di Cannes
- Salone del Mobile
- Artribune
Locations
- London
- United Kingdom
- Milan
- Italy
- New York
- United States
- Shanghai
- China
- Seoul
- South Korea
- Paris
- France
- Rue de Grenelle
- Cannes
- Sicily
- Cernobbio