Fashion as Political Statement: From Craxi's Jeans to Merkel's Blazers

The article explores the relationship between fashion and politics, arguing that clothing serves as a non-verbal communication tool for political messaging. It traces the evolution of political dress from the 1970s, when left- and right-wing factions were identifiable by parkas and leather jackets, to Bettino Craxi's scandalous appearance at the Quirinale in 1979 wearing jeans, which angered President Sandro Pertini. The piece notes that politicians use clothing as propaganda to connect with voters. For women in politics, the challenge is greater: a journalist was removed from the Chamber press gallery for an "inappropriate" dress, yet no formal dress code exists for women. Female leaders like Margaret Thatcher, Angela Merkel, Christine Lagarde, and Giorgia Meloni have adopted "power dressing"—often masculine-coded suits by Giorgio Armani—to assert authority. Merkel created a uniform of colorful blazers. Michelle Obama's style evolution is highlighted: during her White House years, she practiced "sartorial diplomacy," wearing Naeem Khan for an Indian prime minister visit and Versace for Matteo Renzi. Post-presidency, she embraces eclectic style with stylist Meredith Koop, wearing yellow from her 2009 inauguration suit to a 2022 Proenza Schouler outfit. The article concludes that fashion remains a potent political medium, with Obama now dressing for herself, natural hair included.