Fashion and Brutalism: Five Iconic Architectural Backdrops
The article explores the intersection of fashion and Brutalist architecture, highlighting five iconic structures used as backdrops for fashion shows and brand activations. Floragatan 13 in Stockholm, originally the Czechoslovak embassy (1972) by Jan Bocan, now houses Acne Studios' headquarters, featuring works by Max Lamb and Daniel Silver. The National Theatre in London, designed by Sir Denys Lasdun (1976), hosted Burberry's Summer 2025 collection. The Palais de Tokyo in Paris, built in 1937 and renovated in 2012 by Anne Lacaton and Jean-Philippe Vassal, has staged shows by Rick Owens, Issey Miyake, Paco Rabanne, and Armani Privé. The Barbican Centre in London, completed in 1982 by Chamberlin, Powell and Bon, featured Roksanda's Spring-Summer 2024 collection and Di Liborio at London Fashion Week 2017. The Politecnico di Milano's Faculty of Architecture, designed by Vittoriano Viganò and Fabrizio de Miranda (1960s-70s), served as the setting for MSGM's Autumn-Winter 2023 collection. The article also references the film 'The Brutalist' by Brady Corbet, winner of Golden Globes 2025 and Oscar nominee.
Key facts
- Floragatan 13 in Stockholm was originally the Czechoslovak embassy built in 1972 by Jan Bocan.
- Acne Studios' headquarters at Floragatan 13 features works by Max Lamb and Daniel Silver.
- Burberry presented its Summer 2025 collection at the National Theatre in London in 2024.
- The National Theatre was designed by Sir Denys Lasdun and completed in 1976.
- Palais de Tokyo was built in 1937 for the Universal Exposition and renovated in 2012 by Anne Lacaton and Jean-Philippe Vassal.
- Palais de Tokyo has hosted fashion shows by Rick Owens, Issey Miyake, Paco Rabanne, and Armani Privé.
- Barbican Centre was completed in 1982 by architects Chamberlin, Powell and Bon.
- Roksanda presented Spring-Summer 2024 at the Barbican Centre.
- MSGM's Autumn-Winter 2023 collection was staged at Politecnico di Milano's Faculty of Architecture.
- Politecnico di Milano's Faculty of Architecture was designed by Vittoriano Viganò and Fabrizio de Miranda in the 1960s-70s.
- The film 'The Brutalist' by Brady Corbet won Golden Globes 2025 and is nominated for Oscars.
Entities
Artists
- Jan Bocan
- Max Lamb
- Daniel Silver
- Sir Denys Lasdun
- Anne Lacaton
- Jean-Philippe Vassal
- Chamberlin, Powell and Bon
- Vittoriano Viganò
- Fabrizio de Miranda
- Brady Corbet
- Rick Owens
- Issey Miyake
- Paco Rabanne
- Armani Privé
- Roksanda
- Di Liborio
- MSGM
Institutions
- Acne Studios
- Burberry
- National Theatre
- Palais de Tokyo
- Barbican Centre
- Politecnico di Milano
- Golden Globes
- Oscars
- Artribune
- Central Saint Martins
- IED Roma
Locations
- Stockholm
- Sweden
- London
- United Kingdom
- Paris
- France
- Milan
- Italy
- South Bank
- Tamigi
- Senna