ARTFEED — Contemporary Art Intelligence

Fashion and Art Collide at the Venice Biennale

opinion-review · 2026-05-05

Cristiano Seganfreddo's editorial on Artribune explores the increasing intersection of fashion and art at the Venice Biennale. He notes that fashion brands now sponsor, support, and even produce art events, with physical presences in Venice. Examples include Krizia at Fondazione Querini Stampalia with Bonotto, and Fendi supporting the Italian Pavilion. Maurizio Cattelan appears in an advertisement for Santoni sneakers. Seganfreddo reflects on how the exclusivity of art becomes inclusive through fashion, and vice versa, blurring categories. He references Maria Luisa Frisa, director of IUAV Moda, who calls the art-fashion relationship ridiculous, yet acknowledges that art is fashion and fashion is art. The piece is published in Artribune Magazine #37.

Key facts

  • Fashion brands are increasingly involved in the Venice Biennale, sponsoring and producing art events.
  • Maurizio Cattelan appears in an advertisement for Santoni sneakers.
  • Krizia is present at Fondazione Querini Stampalia alongside Bonotto.
  • Fendi supports the Italian Pavilion at the Biennale.
  • Maria Luisa Frisa, director of IUAV Moda, comments on the art-fashion relationship.
  • The editorial is by Cristiano Seganfreddo and published in Artribune Magazine #37.
  • The article discusses the blurring of categories between art and fashion.
  • Fashion brands have taken physical space in Venice in recent years.

Entities

Artists

  • Maurizio Cattelan
  • Maria Luisa Frisa
  • Cristiano Seganfreddo

Institutions

  • Artribune
  • Fondazione Querini Stampalia
  • Bonotto
  • Fendi
  • IUAV Moda
  • Santoni
  • Krizia
  • Prada
  • Palazzo Grassi
  • Punta della Dogana
  • Ca' Corner

Locations

  • Venice
  • Italy
  • Venice Biennale
  • Canal Grande
  • Bauer
  • Lido

Sources