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Faraone Casa d'Aste Launches Continuous Online Auctions

market-auction · 2026-04-27

Faraone Casa d'Aste, a Milanese auction house specializing in jewelry, is launching a series of 16 consecutive timed online auctions starting February 2020. The new service complements its two traditional physical auctions held in May and November. The timed auctions will run for approximately 15 days each, covering themes such as jewelry, watches, silver, branded accessories, and design pieces. The first auction, themed "The Golden Age," runs from February 6 to 16, followed immediately by a watch-themed auction on February 17. CEO Vittoria Bianchi stated that the initiative aims to accommodate lower-value lots that previously could not be included in physical catalogs, attract a web-savvy audience, and shorten realization times. Lots will be viewable at the showroom on Via Montenapoleone 9 in Milan. The company closed 2019 successfully, selling over 70% of more than 330 lots for a total of over €1.3 million.

Key facts

  • Faraone Casa d'Aste launches 16 consecutive timed online auctions starting February 2020.
  • The auctions will run for about 15 days each, with themes including jewelry, watches, silver, branded accessories, and design.
  • First auction 'The Golden Age' runs February 6–16, 2020; second auction dedicated to watches starts February 17.
  • CEO Vittoria Bianchi says the service allows inclusion of lower-value lots and targets web-savvy buyers.
  • Lots are viewable at the showroom on Via Montenapoleone 9, Milan.
  • In 2019, the house sold over 70% of 330+ lots, totaling over €1.3 million.
  • Faraone Gioielli is an Italian high jewelry brand since 1860, favored by historical figures like Queen Margherita of Savoy and celebrities Maria Callas, Anna Magnani, Ava Gardner, Ingrid Bergman.
  • The gold price reached €46 per gram, a 7-year high, influencing the first auction theme.

Entities

Artists

  • Vittoria Bianchi
  • Maria Callas
  • Anna Magnani
  • Ava Gardner
  • Ingrid Bergman
  • Queen Margherita of Savoy

Institutions

  • Faraone Casa d'Aste
  • Faraone Gioielli
  • Artribune

Locations

  • Milan
  • Italy
  • Via Montenapoleone 9, Milan

Sources