ARTFEED — Contemporary Art Intelligence

Fanatic Feelings: When Football Meets Fashion at Pitti Immagine

exhibition · 2026-05-04

The exhibition 'Fanatic Feelings – Fashion Plays Football' at Fondazione Pitti Immagine Discovery in Florence explores the intersection of fashion and football, tracing the evolution of male identity from icons like George Best to Francesco Totti. Curated by Markus Ebner and Francesco Bonami, the multimedia project includes drawings by Karl Lagerfeld and Hiroshi Tanabe, archival photos from Sepp Football Fashion magazine, and a documentary on Zinédine Zidane by Douglas Gordon and Philippe Parreno. The show features a Fanatic Bar with music by DJ Hell and a section celebrating 120 years of the Italian Football Federation. It highlights how sportswear and tailoring merge, reflecting a broader trend in men's fashion.

Key facts

  • Exhibition 'Fanatic Feelings – Fashion Plays Football' at Fondazione Pitti Immagine Discovery
  • Curated by Markus Ebner and Francesco Bonami
  • Includes drawings by Karl Lagerfeld and Hiroshi Tanabe
  • Features documentary 'A 21st century portrait' on Zinédine Zidane by Douglas Gordon and Philippe Parreno
  • Fanatic Bar with music by DJ Hell
  • Section Azzurra celebrates 120 years of Italian Football Federation
  • Part of Pitti Immagine Uomo 94
  • Promoted by Centro di Firenze per la Moda Italiana and Pitti Immagine

Entities

Artists

  • Karl Lagerfeld
  • Hiroshi Tanabe
  • Markus Ebner
  • Francesco Bonami
  • Douglas Gordon
  • Philippe Parreno
  • DJ Hell
  • George Best
  • Eric Cantona
  • Gigi Meroni
  • David Beckham
  • Neymar
  • Franck Ribéry
  • Diego Maradona
  • Francesco Totti
  • Zinédine Zidane
  • Charles Schumann
  • Clara Tosi Pamphili

Institutions

  • Fondazione Pitti Immagine Discovery
  • Pitti Immagine
  • Centro di Firenze per la Moda Italiana
  • MISE
  • ICE
  • Comune di Firenze
  • Galleria degli Uffizi
  • Sepp Football Fashion
  • Achtung Mode
  • Federazione Italiana Giuoco Calcio
  • Artribune

Locations

  • Florence
  • Italy
  • Milan
  • Paris
  • Russia

Sources