Fabrica launches 'Fabrica versus Corona' creative call during lockdown

Fabrica, Benetton Group's communication center, launched 'Fabrica versus Corona', a call for creative ideas during Italy's COVID-19 lockdown. The initiative invited submissions using design, photography, writing, and video to express shared experiences of confinement, anxiety, hope, and altered daily life. Over 4.6 million impressions were generated on Instagram and 1.2 million on Facebook. Contributions came from around the world, including works by designers, photographers, and artists such as Mei Ling Girault, who depicted nations through masks; Madalena Silva Carlos, who illustrated emotional isolation; and Sarah Elawad, who created psychedelic playing cards with safety tips. Other participants included Tué Miranda, Bianca Mello, Mia Siccardi, Alexandra Vogel, Ananda Dinato, Ginevra Scialpi, Lucas Franco, Kira Pyatakova, Roberta Filippelli, Anastasia Monacelli, Andy 'Sinboy' Luke, Annabella Calabrese, Ding Mengyu, Giacomo Falcinelli, Gastón Lisak, Avani Vidhani, Pascal Hachem, Savina de Chasseval, and Katie Ehrlich. Projects ranged from satirical takes on hygiene rituals to poignant portraits of the elderly and critiques of media overload. Fabrica temporarily closed its Treviso headquarters in compliance with national measures.