F1 Miami 2025: Star-Studded Parties, Pop-Ups, and Luxury Brand Activations
The fifth edition of the Formula 1 Miami Grand Prix saw a convergence of pop culture, sports, and fashion, with luxury brands hosting exclusive events across the city. TAG Heuer, Tommy Hilfiger, and Boss each staged activations, while Carbone Beach returned for its fifth year as a three-night supper club featuring performances by Ludacris, Snoop Dogg, and surprise guests. Silvia Tcherassi partnered with ShopMy for a Tuesday soirée at Lion's Den speakeasy, attended by Kelly Piquet and Rebecca Donaldson. Professional golfer Lily Muni He hosted an intimate dinner at the Bath Club with Apple TV and Beats, featuring a 13-course omakase by Chef Wei Han on a sculptural F1-track-inspired table. Patrick Dempsey and Sydney McLaughlin-Levrone attended a TAG Heuer cocktail party in the Design District, celebrating the Formula 1 Solargraph watch collection. Tommy Hilfiger celebrated the Cadillac Formula 1 Team's first home race with a dinner at Casadonna, attended by Suni Lee and Michael Rainey Jr. Audi hosted Lupita Nyong'o and Luis Suarez in its Paddock Club suite for the team's U.S. debut. Boss launched its Summer Resort 2026 pop-up at Soho House Miami Pool House, with ambassadors Chase Stokes and Antoni Porowski in attendance.
Key facts
- Fifth edition of Formula 1 Miami Grand Prix held in May 2025.
- TAG Heuer hosted a pre-race cocktail event and outdoor activation in Miami's Design District.
- Tommy Hilfiger celebrated the Cadillac Formula 1 Team's first home race and the CF1 Miami Fanwear collection.
- Boss launched its Summer Resort 2026 pop-up at Soho House Miami Pool House through May 14.
- Carbone Beach, hosted by Major Food Group and American Express, featured performances by Ludacris, Snoop Dogg, Fat Joe, Wyclef Jean, DJ Khaled, and Kevin Hart.
- Silvia Tcherassi hosted a Tuesday soirée at Lion's Den speakeasy in Little River, Miami.
- Lily Muni He hosted a dinner at the Bath Club with Apple TV and Beats, featuring a 13-course omakase by Chef Wei Han.
- Audi hosted Lupita Nyong'o, Chase Infiniti, Tyriq Withers, and Luis Suarez in its Paddock Club suite for the Audi Revolut F1 Team's U.S. debut.
Entities
Artists
- Silvia Tcherassi
- Sofia Espinosa Tcherassi
- Mauricio Espinosa Tcherassi
- Rich Medina
- Tiffany Vera
- Godisound
- Max Van De Put
- Kelly Piquet
- Rebecca Donaldson
- Vita Sidorkina
- Lily Muni He
- Margarida Corceiro
- Carmen Mundt
- Flavy Barla
- Alicia Torriani
- Isabela Grutman
- Lissie Mackintosh
- Chef Wei Han
- Patrick Dempsey
- Sydney McLaughlin-Levrone
- Georges Coupet
- Alicia Pettit
- Matt Cornett
- Lil Twist
- Mario Carbone
- Hailey Bieber
- Fai Khadra
- Bethenny Frankel
- Alix Earle
- Jamie Foxx
- Ludacris
- Fat Joe
- Wyclef Jean
- DJ Khaled
- Kevin Hart
- Snoop Dogg
- Cindy Crawford
- Rande Gerber
- Winnie Harlow
- Suni Lee
- Michael Rainey Jr.
- Michael Cimino
- Sabrina Quesada
- Emma Brooks
- Amanda Diaz
- Lupita Nyong'o
- Chase Infiniti
- Tyriq Withers
- Luis Suarez
- Vito Paladino
- Chase Stokes
- Emilia Mernes
- Robbie G.K.
- Antoni Porowski
- Delilah Belle Hamlin
- Eva Ruíz
- Matthew Broome
- Guy Remmers
- Anderson Paak
Institutions
- Formula 1
- TAG Heuer
- Tommy Hilfiger
- Cadillac Formula 1 Team
- Boss
- Soho House
- ShopMy
- Apple TV
- Beats
- Major Food Group
- American Express
- Audi
- Audi Revolut F1 Team
- Revolut
- Inter Miami
- Buccaneers
Locations
- Miami
- United States
- Little River
- Miami's Design District
- Bath Club
- Casadonna
- Lion's Den speakeasy
- Soho House Miami Pool House