ARTFEED — Contemporary Art Intelligence

Ex-Google and Apple Researchers Launch AI Startup Trajectory

ai-technology · 2026-05-27

A new startup called Trajectory, founded by former researchers from Google and Apple, aims to build a continuous feedback loop for AI systems. The company is betting that rapid iteration cycles, similar to those used in vibe-coding, can help businesses develop AI products that learn and improve as they are used. The startup focuses on creating AI that gets smarter over time through user interaction, addressing a missing component in current AI development. Trajectory's approach seeks to apply the fast-paced development methodology from coding to broader AI applications, enabling companies to build adaptive AI solutions.

Key facts

  • Trajectory is a startup founded by former Google and Apple researchers.
  • The startup aims to build a continuous feedback loop for AI systems.
  • It applies rapid iteration cycles from vibe-coding to AI product development.
  • The goal is to create AI that learns and improves with user use.
  • The company addresses a missing feedback loop in current AI.
  • Trajectory targets helping companies build adaptive AI products.
  • The startup was announced in a Wired article.
  • The founders have backgrounds at Google and Apple.

Entities

Institutions

  • Google
  • Apple
  • Trajectory
  • Wired

Sources