European and US buyers return to Chinese exporters at Canton Fair amid supply chain shifts

Chinese exporters at the Canton Fair have noted a significant rebound in attendance from buyers in Europe and the United States compared to the previous year. This trend is reflected in a rise in inquiries for consumer electronics, home appliances, and new energy products. Liang Qiuyan, the overseas market director for Zhixin Electronics, a massage chair exporter, mentioned that clients from Europe and the US are increasingly depending on Chinese supply chains, with expectations of higher orders this year. The company anticipates a revenue increase of 30 to 40 percent by 2026, largely fueled by these markets. Although US tariffs on China remain, Liang asserts their effects have been minimal. Meanwhile, US and European importers are gradually shifting some orders back to China, despite a cautious outlook from some analysts. The ongoing energy disruptions from the Iran conflict pose risks to Southeast Asia's supply chains, which may inadvertently benefit China's manufacturing industry.