Eugenio Morev's Eco-Conscious Web Design for Noho.co

Noho, a New Zealand-based direct-to-consumer brand known for sustainable and ergonomic furniture, has launched a redesigned website by Eugenio Morev. The design uses movement as a core metaphor, with an interactive cursor that guides users through a clean digital journey. The color palette, inspired by New Zealand's landscapes, features warm earthy tones that evoke comfort and trust, reflecting Noho's B-Corporation status. A standout feature is product cards emerging from water droplets, symbolizing sustainability and inspired by the founder's experience of ocean pollution in Bali, highlighting Noho's use of reclaimed materials like fishing nets and carpets. The site includes a dark mode option for personalized browsing and lower ecological footprint, aligning with Google's findings on consumer preferences for eco-friendly digital experiences. Typography uses the neo-grotesk font Switzer for its clean and timeless aesthetic. The project involved art direction by Evgeny Uprock and photos from Noho.co, Unsplash, and Republic.