Eugenio in Via Di Gioia perform experiential concert at Museo Egizio in Turin

The Italian band Eugenio in Via Di Gioia, known for their hit "Ti Amo Ancora" and the song "Eurovision in Turin" referencing the 2022 Eurovision Song Contest, held their first experiential concert at the Museo Egizio in Turin. The event followed Chiara Ferragni's visit to the museum after the band's invitation. The concert, set among mummies and sarcophagi, featured their most famous songs and was organized in collaboration with The Goodness Factory, Museo Egizio, Club Silencio, and Eataly. The band, consisting of Eugenio Cesaro, Emanuele Via, Paolo Di Gioia, and Lorenzo Federici, aimed to offer experiences rather than merchandise, celebrating their connection to Turin. Proceeds from an upcoming tour will partly go to Fondazione Specchio dei Tempi. The concert was part of a series of fan experiences to promote local heritage.