Etsy Unveils Brand Refresh with New Logo and Visual Identity by Sylvain
Etsy has launched a comprehensive brand transformation led by design agency Sylvain, centered on a refined logo reduced to a square form. The square serves as both a container and portal, symbolizing discovery. A bespoke wordmark with serif curves and a rounded 'y' adds warmth. The visual system includes a custom glyph set, silhouettes, an extended color palette building on Etsy's orange, and motion behaviors. Creators are brought to the forefront through color, symbol, and storytelling. The refresh aims to differentiate Etsy in a crowded digital marketplace while reaffirming its roots in craft and human connection.
Key facts
- Etsy partnered with Sylvain for a brand transformation.
- The new logo is a square, described as a container and portal.
- A bespoke wordmark features serif curves and a rounded 'y'.
- The visual system includes a custom glyph set, silhouettes, and an extended color palette.
- Etsy's iconic orange is retained and expanded upon.
- The refresh emphasizes Etsy creators through color, symbol, and storytelling.
- The transformation aims to differentiate Etsy in the digital marketplace.
- The brand refresh was reported by PRINT Magazine in April 2026.
Entities
Institutions
- Etsy
- Sylvain
- PRINT Magazine