Etsy Launches Native App Within ChatGPT for Conversational Shopping

Etsy has launched a native app within ChatGPT, allowing users to search its catalog of over 100 million listings using natural language prompts. The beta feature, announced Tuesday, enables shoppers to @Etsy in a ChatGPT prompt to receive relevant product listings for browsing and purchase. This follows Etsy's earlier ChatGPT Instant Checkout integration, which ended in March due to low sales volume. Etsy is also testing a conversational gift assistant on its platform. The company's broader AI push includes AI-powered discovery, seller tools for generating product titles and descriptions, and a "Designed" label for AI content transparency. Etsy reported Q1 2026 earnings of $631 million, with active buyers rising to 86.6 million and active sellers at 5.6 million. In February, Etsy sold Depop to eBay for $1.2 billion. Etsy joins other companies like Angi, SeatGeek, Tubi, and Wix in building native ChatGPT apps.