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Etiquette for the Tech Elite: Sue Fox's Workshoppe Teaches Silicon Valley Millionaires Table Manners

other · 2026-08-09

In 1999, Sue Fox, an expert in etiquette, established the Workshoppe in Los Gatos, California, to instruct Silicon Valley's affluent on formal dining and social etiquette. Collaborating with her friend Lyndy Janes, Fox sought to fill the gaps in etiquette, drawing from her own experiences with dining mistakes at Apple Computer. Her classes address various subjects, including correct utensil usage and frequent etiquette missteps. One of her clients, 35-year-old technical-support engineer Scott Murphy, described the lessons as liberating. Fox's students primarily consist of wealthy tech professionals in their mid-30s. Additionally, she is developing a book titled Etiquette for Dummies and trains other instructors. While she sees a revival in manners, she expresses concern over cell phone etiquette. This article first appeared in Vogue.

Key facts

  • Sue Fox runs the Workshoppe, an etiquette company founded four years ago in Los Gatos, California, with Lyndy Janes.
  • Fox previously worked at Apple Computer.
  • Fox's upcoming book is titled Etiquette for Dummies.
  • Common etiquette problems include handshakes, double-dipping, looking at watches, and not listening.
  • Scott Murphy, a 35-year-old technical-support engineer, took the course and found it liberating.
  • Fox's philosophy combines Catholic school training and Buddhist mindfulness.
  • Fox believes manners are on their way back in Silicon Valley and possibly the country.
  • Fox is critical of cell phone use, saying 'We've gotten out of control with them.'

Entities

Artists

  • Sue Fox
  • Lyndy Janes
  • Scott Murphy
  • Steve Jobs
  • Emily Post
  • Martha Stewart

Institutions

  • The Workshoppe
  • Apple Computer
  • Microsoft

Locations

  • Los Gatos
  • California
  • Silicon Valley
  • United States

Sources