ETHMilan 2024 Report: Fashion and Digital Art Converge at Web3 Event
The ETHMilan 2024 event, Italy's leading gathering for Ethereum and Web3 enthusiasts, took place on September 26-27, 2024, at Teatro Franco Parenti and Palazzina dei Bagni Misteriosi in Milan. The program included panels, keynotes, and workshops conducted in both Italian and English, along with artistic projects that combined art, music, fashion, and technology. The AI Creative Hackathon, hosted by Futureberry, focused on innovative expressions through AI. Topics of discussion encompassed DeFi, NFTs, Layer 2 solutions, and Real World Assets (RWA). Notable companies such as Robinhood, Zondacrypto, and Binance were in attendance. Art initiatives featured AIntropocene and ALL ART HAS BEEN CONTEMPORARY, while fashion discussions highlighted Web3's influence, with brands like Prada and Gucci adopting AR try-on features on Snapchat. Blockchain investments in fashion surged by 50% in 2022.
Key facts
- ETHMilan 2024 held September 26-27, 2024 in Milan
- Venues: Teatro Franco Parenti and Palazzina dei Bagni Misteriosi
- AI Creative Hackathon organized by Futureberry
- Participants: Robinhood, Zondacrypto, Binance, Intesa Sanpaolo, Coinshares
- Art projects: AIntropocene by Rebecca Pedrazzi and Alessia Cuccu, featuring Debora Hirsch and Lino Strangis
- Exhibition ALL ART HAS BEEN CONTEMPORARY curated by Virginia Gazzoni
- Fashion panel 'Fashion forward' by IZY Studio, founded by Zarina Izy in 2015
- Panel 'Fashion and luxury meet innovation' by Americo Cacciapuoti, Miriam de Nicolò, Marc Sondermann
- Digital Product Passports discussed for EU textile sustainability by 2030
- Collaboration FFFACE.ME x FINCH (Katerina Byakova, Maxim Golub) for AR capsule collection
- Brands using AR on Snapchat: Prada, Gucci, Farfetch, Dior, L'Oréal, MAC, YSL Beauty
- Blockchain investments in fashion up 50% in 2022 per Osservatori.net and Politecnico di Milano
Entities
Artists
- Debora Hirsch
- Lino Strangis
- Rebecca Pedrazzi
- Alessia Cuccu
- Virginia Gazzoni
- Zarina Izy
- Americo Cacciapuoti
- Miriam de Nicolò
- Marc Sondermann
- Katerina Byakova
- Maxim Golub
Institutions
- ETHMilan
- Teatro Franco Parenti
- Palazzina dei Bagni Misteriosi
- Futureberry
- Robinhood
- Zondacrypto
- Binance
- Intesa Sanpaolo
- Coinshares
- IZY Studio
- Wov Labs
- Snob Srl
- Fashion Magazine
- eBusiness Magazine
- Edizioni Ecomarket SpA
- FFFACE.ME
- FINCH
- Prada
- Gucci
- Farfetch
- Dior
- L'Oréal
- MAC
- YSL Beauty
- Snapchat
- Osservatori.net
- Politecnico di Milano
Locations
- Milan
- Italy
- European Union