Essenza Lucano: multisensory space opens in Pisticci Scalo

Amaro Lucano, Essential Partner of Matera 2019, inaugurates Essenza, a multi-themed space in Pisticci Scalo adjacent to the historic Lucano 1894 headquarters. The venue offers a multisensory journey where visitors can explore the company's history and smell the thirty herbs that give Amaro Lucano its distinctive flavor. The exhibition path bridges past and present, evoking the testimonial faces of famous advertising campaigns and the business models that enabled the company's success locally in Basilicata and globally. The space is open from June 1 to 30.