Escher GuneWardena wraps l.a.Eyeworks flagship in insulation cave
l.a.Eyeworks has opened a new flagship store in Los Angeles, designed by local firm Escher GuneWardena Architecture. The space repurposes two former tropical plant nurseries, where building insulation was transformed into the primary design feature, forming rugged walls and ceilings coated in silver paint. The silver hue references Andy Warhol's Factory, connecting to the brand's history of featuring Warhol in its iconic ad campaigns shot by Greg Gorman. The store continues the brand's tradition of challenging conventional retail design, echoing its disruptive 1980s advertising that featured celebrities like RuPaul and Debbie Harry.
Key facts
- l.a.Eyeworks opened a new flagship in Los Angeles
- Designed by Escher GuneWardena Architecture
- Space repurposes two unconditioned industrial buildings that were tropical plant nurseries
- Building insulation forms the walls and ceilings
- Insulation is finished with a thick coat of silver paint
- Silver paint references Andy Warhol's Factory
- Brand known for 1980s ad campaigns with Andy Warhol, RuPaul, Debbie Harry
- Greg Gorman photographed the campaigns
Entities
Artists
- Andy Warhol
- RuPaul
- Debbie Harry
- Greg Gorman
Institutions
- Escher GuneWardena Architecture
- l.a.Eyeworks
Locations
- Los Angeles
- United States