Erste Group's 2021 Christmas ad 'Believe in Tomorrow'

Erste Group, an Austrian banking group, has released its 2021 Christmas advertisement titled 'Believe in Tomorrow'. The animated short film follows Jakub, a young father, and his daughter, who watches his every move, correcting him when he wastes water or disposes of waste incorrectly, reflecting the eco-conscious attitude of Greta Thunberg's generation. The daughter uses her teddy bear's rattle to get his attention. The ad promotes optimism and hope for the future, emphasizing that individual actions can make a difference, especially in the context of the pandemic. Since 2018, Erste Group has produced annual animated Christmas stories promoting values such as mutual love, intergenerational connection, and self-confidence. The campaign uses hashtags #believeintomorrow, #believeinlove, #believeinchristmas, and #believeinyourself.