Erewhon's $12 'Sacred Water' Tastes Like Sweet Tea, Contains No Water

Vogue writer Emma Specter taste-tested Erewhon's new 'Sacred Water,' a $12 luxury herbal tonic created in collaboration with shower filter brand Jolie. The drink, despite its name, contains no water; its eight ingredients include coconut water, jasmine tea, grape juice, spices, and raw honey. Specter found the beverage overly sweet and cloying, comparing it to apple juice steeped with cinnamon. She did not feel more hydrated and experienced a sugar headache, possibly due to the raw honey. The article also mentions Specter's failed plan to blind taste-test the tonic against tap water and Evian, as the Sacred Water's amber hue made it identifiable. Despite the disappointing experience, Specter admits she will continue shopping at Erewhon, citing the appeal of their breakfast burritos. The piece is a humorous critique of wellness trends and consumerism, published in Vogue.