Ercolano Archaeological Park unveils new logo and multi-year program
Amid the pandemic, the Archaeological Park of Ercolano unveiled a fresh online presence, featuring a logo inspired by Hercules, crafted by Elio Carmi. Since taking the helm in 2017, Director Francesco Sirano has introduced a long-term initiative aimed at conservation and enhancement. The park is committed to safeguarding its heritage and began a collaborative effort to define its identity during COVID. Future exhibitions will showcase "L'ebanistica e l'arte dell'arredo ligneo" and "La civiltà del cibo ed i piaceri della tavola nell'antica Ercolano." Unlike Pompeii, Herculaneum retains carbonized furniture. Permanent displays include the gold collection in the Antiquarium and the ancient theater. Seasonal activities feature spring restoration tours, summer evening explorations, and community gatherings.
Key facts
- New logo inspired by Hercules' knot, designed by Carmi e Ubertis
- Multi-year program includes conservation, protection, and enhancement strategies
- Francesco Sirano has been director since 2017
- Two upcoming exhibitions: woodworking and food in ancient Herculaneum
- Herculaneum preserved carbonized furniture and building structures, not bodies
- Permanent exhibitions: gold in Antiquarium, Boat Pavilion, ancient theater
- Seasonal programs: spring restoration visits, summer multisensory evenings, autumn aperitifs
- Social events aim to involve the community in discovering local identity and culture
Entities
Artists
- Elio Carmi
Institutions
- Parco Archeologico di Ercolano
- Carmi e Ubertis Brand Design Consulting
- Antiquarium
- Artribune
Locations
- Ercolano
- Italy
- Vesuvius
- Pompeii