Epoca Fiorucci: A Venice Exhibition on Elio Fiorucci's Fusion of Fashion, Art, and Architecture

Ca' Pesaro in Venice hosts 'Epoca Fiorucci,' an exhibition exploring the legacy of Italian entrepreneur Elio Fiorucci (1935–2015). Fiorucci revolutionized fashion retail starting with his first store in Milan on May 31, 1967, designed by sculptor Amalia Del Ponte. The store's vibrant colors, music, and avant-garde architecture shocked the city. He expanded to London in 1975 and New York in 1984, where his store on a street dominated by Gucci and Ferragamo brought modern Italian design to the intellectual elite. Fiorucci collaborated with artists like Andy Warhol, who used a store window to launch Interview magazine, and Keith Haring, who redesigned the Milan store in 1984. Madonna attended his 15-year anniversary party at Studio 54. The exhibition features a market-like installation with products, objects, posters, and event documentation, plus a catalog with testimonies from figures like Gillo Dorfles and Aldo Colonetti, who compared Fiorucci to Marcel Duchamp.