Enoteca/Naturale Offers Free Exhibition Space for Emerging Designers During Milan Design Week

During Milan Design Week, the venue enoteca/naturale launched 'Entra pure,' a free exhibition initiative for emerging designers under 35. The open call received nearly 100 applications within a week, far exceeding expectations. Eight selected projects will be displayed from April 21 to 26, 2026, in the venue's interior and garden at Via Santa Croce 19a in Milan. The initiative was conceived by director Mattia Freddi to counter the high costs and elitism of the main design fair, providing a domestic, convivial alternative. Selected works include functional objects like lamps, stools made from olive pits and eggshells, a bench, and a swing. The venue, founded in 2018 by Marta Gianotti and Guido Cerretani, is located on the ground floor of Casa Emergency and overlooks the Basilica of Sant'Eustorgio. Given the overwhelming response, organizers are considering making the event a regular feature of the Fuorisalone or hosting another edition in September 2026.