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Enit Launches Visit Italy Web Radio to Boost Tourism

digital · 2026-04-27

Enit, Italy's national tourism agency, has launched Visit Italy Web Radio, a digital radio station aimed at revitalizing the country's tourism sector after the pandemic. The web radio offers multilingual news, live broadcasts from 23 countries, podcasts, travel talk shows, and music programs covering genres from jazz to dance. It features exclusive interviews with national and international figures and promotes Italian culture, art, food, and sustainability. The official launch coincides with the Giro d'Italia 2021 (May 8-30), providing live commentary and video content highlighting race locations. Prime Minister Mario Draghi encouraged booking vacations in Italy. The radio is accessible via Italia.it, Enit.it, Apple Store, Google Play, Huawei App Gallery, Amazon Alexa, and Google Home. Enit director Giovanni Bastianelli, the project's creator, emphasized radio's ability to reach everywhere and inspire travel dreams.

Key facts

  • Visit Italy Web Radio launched by Enit, Italy's national tourism agency.
  • Radio offers multilingual news, live broadcasts from 23 countries, podcasts, travel talk shows.
  • Music programs include Italian jazz, swing, hits from 1930s-1950s, and dance music.
  • Official launch coincides with Giro d'Italia 2021 (May 8-30).
  • Prime Minister Mario Draghi said 'It's time to book your vacations in Italy'.
  • Radio accessible via Italia.it, Enit.it, Apple Store, Google Play, Huawei App Gallery, Amazon Alexa, Google Home.
  • Enit director Giovanni Bastianelli is the project's creator.
  • Enit has 27 offices across Europe, Americas, Asia, Oceania.

Entities

Artists

  • Giovanni Bastianelli
  • Mario Draghi

Institutions

  • Enit
  • Giro d'Italia
  • Italia.it
  • Apple Store
  • Google Play
  • Huawei App Gallery
  • Amazon Alexa
  • Google Home

Locations

  • Italy
  • Europe
  • Americas
  • Asia
  • Oceania

Sources