Emilio Gil on Poster Design: Capturing Attention and Educating the Gaze
Emilio Gil served on the jury for the 25th edition of the Bienal Internacional de Cartelismo “Terras Gauda”, alongside Pep Carrió. The competition received over 2,100 posters. Gil reflects on the evolution of the poster from a commercial tool to a decorative object, noting that while early posters were often created by major artists, recent attempts by artists have sometimes failed due to a focus on personal style over communication. He emphasizes that posters must capture attention quickly, even when displayed indoors, and should tell a compelling story through composition and detail.
Key facts
- Emilio Gil was a jury member for the 25th edition of the Bienal Internacional de Cartelismo “Terras Gauda”.
- Pep Carrió also served on the jury.
- The competition received over 2,100 posters.
- Previous jury members include Pep Carrió, Pepe Cruz Novillo, Mariscal, Alberto Corazón, Óscar Mariné, Isidro Ferrer, and Pepe Gimeno.
- Gil argues that posters have lost communicative prominence but gained a decorative role.
- He states that posters must capture attention quickly, even indoors.
- Gil believes a good poster tells a seductive story through content and composition.
- The article is part of Gil's column on Experimenta.
Entities
Artists
- Emilio Gil
- Pep Carrió
- Pepe Cruz Novillo
- Mariscal
- Alberto Corazón
- Óscar Mariné
- Isidro Ferrer
- Pepe Gimeno
Institutions
- Bienal Internacional de Cartelismo “Terras Gauda”
- Experimenta