Emilio Casalini's 'Generazione Bellezza' Debuts on RAI 3

Journalist Emilio Casalini launches 'Generazione Bellezza', a new cultural program airing on RAI 3 from January 6 to 10, 2020, in prime time. The show explores the radical transformation of Italian museums and cultural heritage, focusing on accessibility, community engagement, and innovative storytelling. Casalini argues that Italy fails to fully leverage its cultural resources due to a lack of action, courage, and modern communication. He highlights successful examples such as Nicola Facciotto's Magnificat project at the Sanctuary of Vicoforte, which attracted 20,000 visitors and generated €400,000 in local economic impact by creating walkways near frescoes. Other case studies include the Museo Archeologico Nazionale di Napoli (MANN) using video games and augmented reality, and Edoardo Tresoldi's wire mesh installation at Siponto Archaeological Park, which boosted visitor numbers. Casalini criticizes museums for using inaccessible language and calls for a shift toward participatory culture, citing the Ecomuseo dei 5 sensi in Sciacca with 55 associations. He also mentions the Museo Egizio di Torino under Christian Greco offering discounts to Arabic-speaking couples as a marketing success. The program aims to inspire a 'Generazione della Bellezza' that actively values heritage.