Emergency's 2022 Peace Campaign Features Street Art and War Imagery

Emergency, the Italian humanitarian organization founded by Gino Strada, launched a video and billboard campaign wishing for peace in 2022. The video, directed by Igor Borghi with The Family Film, depicts a mother sending her daughter away with relatives fleeing a war-torn city, with the tagline "War separates what love creates." The campaign includes 100 billboards in Milan's metro stations, created in collaboration with GroupM and IGP Decaux, featuring portraits of war victims by photographer Giles Duley, elaborated by street artist Sibomana, alongside peace messages. The initiative cites UNHCR data that over 82.4 million people were displaced in 2020 due to conflict, persecution, violence, or human rights violations. Emergency's message, quoting Gino Strada, states that "war must be considered a problem to be solved, not a destiny to embrace." The campaign runs in Milan's metro system.