Embacy Designs Kinescope Brand with Retro Kodak and RGB Kinetic System
Embacy has crafted a brand identity for Kinescope, a digital video platform, blending retro Kodak Super 8mm aesthetics with a modern RGB-inspired kinetic design language. The logotype features a line transforming into a Kodak Super 8mm camera silhouette, with three dots representing customizable, scalable, and all-in-one service pillars, forming a play sign. The kinetic system uses red, green, and blue additive color channels overlaying to create white, symbolizing platform versatility. Typography follows a structured grid, and the pattern system evolves from the logo for 3D effects. The identity differentiates by honoring film history while looking toward the future.
Key facts
- Embacy designed the brand identity for Kinescope.
- The logotype includes a Kodak Super 8mm camera silhouette.
- Three dots in the logo represent customizable, scalable, and all-in-one service pillars.
- The dots form a play sign.
- The kinetic system uses red, green, and blue additive color channels.
- Overlaying RGB channels creates white, symbolizing all-in-one platform.
- Typography follows a structured modern grid.
- The pattern system uses simple shapes for 3D visual effects.
Entities
Institutions
- Embacy
- Kinescope
- Kodak