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Emanuele Arielli on Wittgenstein, Aesthetics, and Digital Culture

opinion-review · 2026-04-27

Emanuele Arielli, associate professor of Aesthetics at IUAV University of Venice and Permanent Research Fellow at the Innovationszentrum Wissensforschung at the Technical University of Berlin, discusses his work on Wittgenstein, expression, cognitive science, and digital technology's impact on creativity and taste. Arielli emphasizes Wittgenstein's notion of expression as a bridge between form and content, arguing that emotions are directly perceived in faces or melodies rather than inferred. He advocates for interdisciplinary approaches combining philosophy, psychology, sociology, and evolutionary aesthetics. Arielli also explores how algorithms shape cultural consumption and production, distinguishing between viral (fast, ephemeral) and penetrating (slow, profound) idea spread. He discusses taste construction as a form of self-deception or fiction, citing Aristotle, Duchamp, and Warhol.

Key facts

  • Emanuele Arielli is associate professor of Aesthetics at IUAV University of Venice.
  • Since 2011, he is Permanent Research Fellow at Innovationszentrum Wissensforschung, Technical University of Berlin.
  • He is a member of the International Association of Empirical Aesthetics (IAEA) and on the steering committee of the journal Aisthesis.
  • His books include 'Idee virali' (2018), 'The Aesthetics and Multimodality of Style' (2017), 'Farsi piacere' (2016), 'La mente estetica' (2012), 'Wittgenstein e l’arte' (2012), and 'Pensiero e progettazione' (2003).
  • Arielli argues that for Wittgenstein, expression connects form and content, as in a melody and its score.
  • He states that aesthetic experience involves complex cultural, social, technological, and biological factors, advocating for interdisciplinary study.
  • Algorithms now monitor and analyze preferences, influencing both consumption and creation of art.
  • Arielli distinguishes between viral ideas (fast, ephemeral) and penetrating ideas (slow, profound) in cultural diffusion.

Entities

Artists

  • Emanuele Arielli
  • Paolo Bottazzini
  • Martin Siefkes
  • Ludwig Wittgenstein
  • Stanley Cavell
  • Aristotle
  • Marcel Duchamp
  • Andy Warhol
  • Davide Dal Sasso

Institutions

  • IUAV University of Venice
  • Innovationszentrum Wissensforschung
  • Technical University of Berlin
  • International Association of Empirical Aesthetics (IAEA)
  • Aisthesis
  • Mimesis
  • il Mulino
  • Peter Lang
  • Cortina
  • Mondadori
  • Scuola IMT Alti Studi Lucca
  • Artribune

Locations

  • Venice
  • Italy
  • Berlin
  • Germany
  • Milan

Sources