Elena Bordignon on ATPdiary's Evolution and Independence

Elena Bordignon, founder of the art blog ATPdiary, reflects on its evolution from a personal blog to a magazine-like platform while maintaining editorial independence. She launched the blog in 2010 after years in print publishing, choosing digital to avoid logistical burdens. ATPdiary now integrates with social media, especially Instagram, but remains essential for in-depth content. Bordignon discusses the intersection of art and fashion, criticizing superficial collaborations while citing successful examples like Francesco Bonami's interdisciplinary exhibitions in Florence. She notes the financial disparity between the two sectors. The blog features sections like '2 minutes' for quick news and 'Artist's diary' for artist perspectives. Bordignon prioritizes young artists and curators, and values humility and curiosity in collaborators. She addresses gender imbalance in the art world, calling the situation 'appalling' despite her personal lack of discrimination. Looking ahead, she contemplates closing or radically transforming ATPdiary due to waning stimulation, seeking fresh ideas from younger generations. The interview was conducted by students from the University IULM.