Elena Bellantoni's feminist video installation debuts at Dior's Spring-Summer 2024 show in Paris
Elena Bellantoni, an Italian artist born in 1975 in Vibo Valentia, unveiled her video installation titled NOT HER during Dior's Prêt-à-porter Spring-Summer 2024 show on September 26, 2023, at the Tuileries Garden in Paris. This striking 7-meter-tall LED display contrasts sexist advertising slogans from the 1940s with feminist retorts. The installation draws from an extensive archive of over 300 images that Bellantoni has curated since 2015, including 24 new analog-style ads featuring herself alongside counter-messages. It pays tribute to the feminist artists of the 1970s and 1980s. Bellantoni worked alongside Maria Grazia Chiuri, Dior's creative director. Additionally, she is set to release a book with Castelvecchi detailing her nearly two decades of artistic experience.
Key facts
- Elena Bellantoni created NOT HER for Dior's Prêt-à-porter Spring-Summer 2024 show
- Premiered on September 26, 2023, at the Tuileries Garden in Paris
- 7-meter-tall LED screen installation juxtaposes sexist slogans with feminist responses
- Based on an archive of over 300 images started in 2015
- Bellantoni photographed herself in 24 new analog-style advertisements
- AI was used to alter the artist's body in the work
- References feminist artists Ketty la Rocca, Tomaso Binga, Lucia Marcucci, Barbara Kruger, Cindy Sherman
- Bellantoni designed set and storyboard with Bureau Betak
- Maria Grazia Chiuri collaborated; previously worked with Judy Chicago, Joana Vasconcelos, Marta Roberti, Silvia Giambrone
- Upcoming book for Castelvecchi on Bellantoni's nearly 20 years of experience
Entities
Artists
- Elena Bellantoni
- Ketty la Rocca
- Tomaso Binga
- Lucia Marcucci
- Barbara Kruger
- Cindy Sherman
- Judy Chicago
- Joana Vasconcelos
- Marta Roberti
- Silvia Giambrone
- Donna Haraway
- Judy Butler
- Marshall McLuhan
- John Giorno
- Maria Grazia Chiuri
- Maria Alicata
- Paola Ugolini
Institutions
- Dior
- Bureau Betak
- Castelvecchi
- Italian Council
- Artribune
Locations
- Paris
- France
- Giardini delle Tuileries
- Vibo Valentia
- Italy